SOCIAL MEDIA POSTS/WORK

Social media is constantly changing. Keeping up with current trends and being able to forecast is KEY. With the proper use of hashtags (#) and verbiage (SEO) we can draw attention to the brand demographic. Either organic or paid adds, posts should still follow brand content. (Click on images to bring up to screen)

 

Lizett Photography

 

Challenge

  • Create more traffic and follows throughout all social media. This includes website, Facebook, Pinterest, Instagram and even YouTube.

Objective

  • Share a growing business and local artist. Create more clients and inspire through creative photography.

Target Market

  • Primary: Woman and Men

  • 25-45 years old

  • Makes at least $40,000 a year.

  • Primary Region: Greater San Diego Area

  • Secondary Region: Southern California

  • Third Region: Everywhere else.

Solution

  • By posting at high traffic times based on my audience, it increases more awareness to my profile. This then leads to more impressions, follows, likes, and new business. Keeping up to date on the analytics, and through trial and error (paid/organic posts) and A/B testing, helps with my ultimate objective.

 
 


Prestige Concrete


 

Challenge

  • Bring more awareness to 'Armor Cap', the new service product that Prestige Concrete provides. This also includes creating a bigger social media presence.

Objective

  • Past and current customers are able to recommend the company and leave service revues.

Target Market

  • Primary: M / Secondary: W

  • San Diego Region

  • Makes $40+ yearly income

  • Are career and family driven

  • Customers that are in need of new look for their concrete without demolition.

Solution

  • By creating a bigger social media presence with existing accounts such as Facebook and Yelp, we were then able to branch out to other social media mediums. Which then would tie in with our print ads.

 
 

Le Parfait Paris

 

Challenge

  • To bring more customers to breakfast, brunch, lunch, and happy hour at the cafe in downtown San Diego.

Objective

  • Create social media presence for the audience we want. We needed to cater to the foodies at heart. They are always looking to post pictures in that "instagood" location.

Target Market

  • Primary: W / Secondary: M

  • Greater San Diego Area

  • Foodie.Someone who likes to indulge and appreciates chic and modern atmospheres.

  • Likes to post/share on social media

Solution

  • Creating social media campaigns that would bring more customers to gain awareness. Using unique hashtags and staying up to date on local trends, daily "international days", re-posting customer shares, and introducing new products, we were able to create an aesthetic Instagram feed.