RESCUE: THE BEHAVIOR CHANGE AGENCY

I was lucky enough to work with an amazing creative team while interning for Rescue (year of 2018). Many projects I was working on were in process to launch in the next few years. Considering the agency is non-profit and the accounts have to be approved through government (to make sure FDA protocols are being followed), there was a lot of forecasting involved. Not only creating ideas but making sure it would still be relevant once the campaign(s) were approved. Although I am not aware of current campaigns, certain ones I was a part of were approved and were in process with timelines included. It was an amazing experience to go through and to have participated in the ideation process. As well as contributing to the ideas and creative that were built throughout these campaigns.

NOTE: ALL LOGOS BELONG TO RESCUE BEHAVIOR CHANGE GROUP

 
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TFL Campaign

Brief

  • Change beliefs around tobacco use and show the targeted audience the benefits of living a tobacco free life

The Process

  • Creative brainstorms and meetings

  • Coming up with unique ideas based around scientific tobacco facts approved by the FDA

  • Framing ideas towards LGBT demographic ages 21-25

The Outcome

  • Ideas approved and pending campaign process

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Flagship for Level Up

Brief

  • New creative campaign that will be panned out for six months.

  • Flagship spots for overall campaign relatable for urban youth demo.

The Process

  • Creative process and brainstorm meetings

  • Take approved tobacco facts and brainstorm on original ideas

  • Targeting urban youth communities ages 12-18

  • Creating ideas and creative extensions based on over campaign initiative which included, commercial scripts, social media posts, and incentives for audience.

  • Worked with media and strategy to make sure these ideas were plausible with budget and timelines.

The Outcome

  • Ideas approved and pending final process.

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CDSS Brand Names

Brief

  • Name re-branding for California Food Stamps and affiliated cross brands.

The Process

  • Creative process and brainstorm meetings

  • "Word vomit"

  • Brainstorming names to function for overall cross brands

  • Names relatable to the demographic

  • With process of elimination, coming up with a solid 10 grouped names for brands

The Outcome

  • Ideas approved and pending campaign final processes.

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Barbershop Event Experience

Brief

  • To create questions for events portraying the Barbershop Campaign. These questions are to be both scientific and lifestyle related. They are meant to resonate with the person while taking away facts and leaving an impression on how they are to live a healthy tobacco free life.

The Process

  • Speaking a relatable language to urban youth. Age demo 12-16.

  • Relating scientifically approved facts of the effects of cigarettes.

  • Formatting these facts into demo lifestyle questions

The Outcome

  • Questions were written in various forms of true/false and multiple choice.

  • They are to be paired with GIFS when the persona answers the question wrong or right, along with the tobacco fact.