ABOUT NATALIE LETONA

Who Am I

Advertising/Marketing enthusiast, client partnership, and creativity.

California Girl who ventured out to the PNW for a few years, loved it, then came back. I enjoy traveling and living in the PNW gave me a new and reignited love for the outdoors.

New experiences and places create growth and curiosity and I’m here for it.

Latina. Dog mom to two frenchies and a poodle terrier mix. Beardie mom and looking to add a Rabbit to the mix.

Hobbies

Writer.

Artist.

Photographer.

Adventure Seeker.

Creative Thinker.

Foodie.

And anything that sets the heart and soul on FIRE!

Education

Portfolio Studio - Copywriting 2017

Bachelors of Science in Advertising - Art Institute Alumni Class of 2015 

Experience

• Freelance Contractor (Current)

  I am a professional Marketer and Advertiser. My work ranges from evergreen campaigns, email campaigns, short and long form copy, social media ads and interaction, SEO and CTA best practices, and copy editing. I have experience working directly with clients and within a team.
  
  I'm a photography business owner. I run all my marketing, social media, and website. Because of this I am capable of multi-tasking with a range of work, putting commitment into branding, content, strategy and more.
  
  In every job that I take, I will go above and beyond my abilities to make sure my clients are satisfied and leave with work that will reflect on their individuality and/or business.

• Account Executive (Past) - Kern Agency

  Day-to-day oversight of account activities for all facets of the creative process including planning, creative development, creative execution, results/campaign reporting. Lead key activities including successful project intake, team and client briefings, accounting for and accurately interpreted client requests, and ensured work was delivered on-strategy, on-time and on budget. Ensured seamless delivery of all client work, including the ability to identify and escalate potential opportunities, risks and barriers. Served as liaison in person and virtually between client and all internal departments and team members. Navigate client approvals throughout the project and guide the clients to success. Delivered flawless project execution. Gained/maintained knowledge of client’s business, industry and competition.

• Freelance Contract: Branding (Past) - Afterpay

  Brand Marketing, copywriting, project management.

• Marketing Operations Manager CRM (Past) - Amazon Game Studios. Partner and develop a Quality Assurance program for the Amazon Game Studios Performance Marketing Team, Champion the QA process among partner teams, Enforce SLAs and high production standards, QA various marketing campaigns as required, including automated, stand-alone, and evergreen campaigns. Validate and test campaigns end-to-end to ensure a smooth customer experience. Track & submit defects for resolution and Identify areas of opportunity that require solves to prevent recurring challenges. Escalate issues and risks to project leadership in accordance with best practices. Work with customer service and IT to address escalation issues, bugs, and support requests are addressed in a timely manner. Manage daily/weekly progress reporting and defect resolution tracking. Report out on Overall Q/A process, findings, insights to understand trends in performance. Maintain accurate and up-to-date training and documentation for marketers. Assist with email and social campaigns. Providing creative copy for social ads, emails, and campaign launch. Project managing for internal projects. Running content creation for AGS website and NW website.

• Marketing Assistant (Past) - Silver Bay Seafoods

  Social media strategy. Researching ad space in selective demographic cities, states, and regions. Aiming towards airports, newspapers, job sites, and radio.